Think INSIDE the Box 2019: Age of Me
Think INSIDE the Box 2019: Age of Me
Join senior marketing leaders to explore the opportunities – and challenges – of navigating customer expectations in the accelerating demand economy.
|Date:||June 6, 2019|
|Time:||9 am – 3 pm
(Registration and breakfast start at 8:30 am. Lunch and networking breaks are included.)
|Location:||The Carlu (7th floor – 444 Yonge St, Toronto)|
Featured speakers and topics
Actor, comedian & writer
Geri co-starred on This Hour Has 22 Minutes for four seasons, and has appeared in dozens of films and television shows. She is the proud holder of awards from the Writer’s Guild and the Canadian Comedy Awards, and a Gemini nominee.
Morning keynote: The Future of Authority
Futurist and Researcher
Technology has changed who we listen to, who we trust, and what we pay attention to. Who will be the brands that survive and why? Jesse Hirsh is an artist, futurist, researcher and internet strategist. An experienced innovator and collaborator, his passion is educating people on the potential benefits and perils of technology. His company, Metaviews Media Management Ltd., focuses on research and consulting around new media business models, big data, and the strategic use of social media.
Afternoon keynote: Think. Do. Say.
Author & CEO
Church + State
Consumers don’t know who to trust, and they’re not alone – marketers don’t know, either. At the end of the day, great brands and agencies earn their customers’ trust because of what they think, do, and say. Is your brand up to snuff? Named one of the “Top 10 Creative Canadians” by Marketing Magazine, Ron Tite’s been an award-winning advertising writer and creative director for some of the world’s most respected brands. He’s currently founder and CEO of Church & State, a content marketing agency in Toronto.
New this year, top marketers from leading companies explore what makes a strong customer experience. Join these leaders for 15 - 18 minute sessions, as they share their views on how to win share of heart, mind and wallets.
Rank Research Group
With over 20 years of experience in marketing research, advertising and strategic planning, Anik Karimjee has established himself as one of Canada’s premier marketing research consultants. Since 2005, he has applied his craft at Rank Research Group (RRG) – a consultancy that he founded. He works with companies like Telus, Interac, BRP and Sleeman, helping them manage their research resources and engage with consumers.
Head of Consumer Marketing
In her role, Laura is responsible for connecting Canadians to what’s happening in the world via Twitter. Prior to joining Twitter Canada, Laura held senior marketing and digital content roles with prominent media and publishing companies, including Blue Ant Media, AOL Canada, Canwest (now Postmedia) and Dell Canada.
The Brand Unification Co.
His entrepreneurial career started with developing products and brand strategies for high performance brands like Reebok and Saucony. He then founded one of the world’s top selling golf brands, Dunning Golf. Today, he helps companies create consumer connection with a clear focus on creative and strategy.
Technology and integration
Roisin leads teams both inside and outside Microsoft to develop end-to-end digital experiences for the company’s customers. Over the past several years, she’s been part of Microsoft’s global B2B modern marketing transformation, with a “global demand center” at the core.
Behavioural Insights Lead
Melaina has over 10 years of experience in the experimental study of cognitive science and human behaviour, and five years of experience crafting evidence-based solutions for global companies on stakeholder engagement, reputation risk, issues management, and behaviour change. She is recognized as PwC's leading expert in the design and application of behavioural science to the traditional consulting toolkit. Melaina holds an MSc and PhD in Cognitive Neuropsychology from McMaster University.
Authentically engaging your audience in the Age of Me
Traditional marketing is broken. Brand loyalty is at an all-time low. Consumers no longer trust traditional advertising. In the “Age of Me,” it's all about providing unique experiences and allowing people to engage with your brand on their terms, in the channels where they live and play!
Director, Brand Partnerships (Canada)
Trey leads the Canadian business for Influenster, a product discovery platform with a 5MM membership, whose mission is to connect the right people with the right products at the right time, and with the most relevant peer-to-peer recommendations. This talk looks at actionable ways forward-thinking brands are taking advantage of these trends. See how they are unlocking the power of peer-to-peer advocacy, building social currency and encouraging the creation of user-created content to elevate their brand messages in unique and authentic ways.
Loyalty in the Age of Me (Panel discussion)
Millennial marketers bring their perspective on the unique position of Gen Z in an era of customer empowerment and their thoughts on how brands need to connect to retain this generation. Given their closeness in age, these millennials will give their view, versus their own generation.
Director Marketing Strategy & Innovation
Director of Insights
Reilly began her career in experiential marketing. Since then, she has worked at agencies such as Sid Lee and Vice Media as an integral part of the ideation and launch of national campaigns for brands and retailers including Coca Cola, General Mills, Ford, Google and lululemon. Reilly has an unrivalled finger on the pulse of all things culture. As Retail Prophet’s Director of Insights, she leverages her understanding and network in the music, tech, marketing and advertising industry to keep the team up to speed on grassroots movements and trends.
Director of Brand Marketing
Astrid Henninger is the Brand Marketing Director at Jenny Bird, a fashion jewelry brand based in Toronto that's sold worldwide. Astrid’s marketing career spans over 10 years in consumer brand marketing, first in publishing with Canadian women’s magazines Glow and Chatelaine, then in the jewelry industry.
Director of Music & Marketing
After working for years at a notable agency, Tyler was presented with a unique opportunity to combine his marketing skills with his love for music. He is now Director of Music & Marketing at Front Row Center, where he works on sponsorship for music festivals, booking bands and lifestyle projects. He spends most days going to shows wearing band t-shirts. Tyler wants to inspire millennial marketers to look past traditional agency life and follow their passion – instead of suppressing it – to succeed.
Manager of Business Development and Sales
Sebastian sees print and mail as underused solutions to most marketing challenges. His experience in automotive, food, health and beauty has taught him that loyalty and physicality work best together.
Agenda: Think INSIDE the Box 2019
|8 am to 9 am||Registration and breakfast|
|9 am to 9:15 am||Opening remarks
Host Geri Hall, Actor, Comedian & Writer
Doug Ettinger, President & CEO, Canada Post
|9:15 am to 10:05 am||Morning Keynote: The Future of Authority
Jesse Hirsh, Futurist, Researcher & Speaker
|10:05 am to 10:35 am||Networking break|
|10:35 am to 12 pm||INCITER Talks
Consumer Behaviour, Content, Brand, Technology & Integration
|12 pm to 12:30 pm||Customer Experience and the Role of Physical (Panel)|
|12:30 pm to 1:30 pm||Lunch|
|1:30 pm. to 2:15 pm||Breakout Sessions
Authentically Engaging Your Customers in the Age of Me (Talk)
Loyalty in the Age of Me (Panel)
|2:15 pm to 3 pm||Afternoon Keynote: Think.Say.Do.
Ron Tite, Speaker, Author & CEO, Church + State.
|3 pm||Closing remarks
Rod Hart, Chief Commercial Officer, Canada Post