Tap Into Targeted Address Intelligence
Head of Marketing
Tina Lavigne Lind, Director Smartmail Marketing Strategy & Innovation
Learn how to leverage and tap into customers and prospects by neighbourhood, postal code or one-to-one using Canada Post’s data intelligence. Using recent customer case studies, Canada Post data expert, Tina Lavigne Lind, will show case best-in-class examples of how to tap into the right audience to launch a new product, retain existing customers, acquire new customers or as part of your loyalty programs, and how you can strategically target and connect with your customers and prospects to drive better results. Davinder Singh, Head of Marketing for Wayfair.ca, will breakdown a recent campaign that seamlessly leveraged direct mail with digital platforms, using robust technology.
Amanda Maltby, General Manager, Compliance and Chief Privacy Officer at Canada Post will talk about how the protection of customer information is paramount. During this presentation you will gain an understanding of how to respectfully leverage customer data in today’s climate of privacy of information.
Generational panel – Facilitated by Stephen Brown
Stephen Brown, President
FUSE Marketing Group
Everyone wants to know how to reach Canada’s 9.5 million millennials. Since Newsweek named the boomer cohort, we’ve labeled each subsequent generation – Gen X, millennial, Gen Z – as if age defines us. What if its life stage and not age that defines us? Join our panel of generational marketing experts and hear firsthand;
- Why Gen Xers, while a small generation, are considered to be high value consumers.
- Why marketers are making the wrong assumptions about how to engage and market to the 9.5 million millennials in Canada,
- How boomers, while escaping the minds of many marketers, actually have enormous spending power, creating a rich potential audience for smart marketers.
Holly Fabiano, Associate Director for Coalition Marketing at AIR MILES Reward Program, will share expertise on millennial perspectives. Laurie Dillon-Schalk, Partner and VP of Strategy and Insights at FUSE Marketing Group, represents the Gen-Xer point of view. Deanna Skinner, VP of Marketing at Maritime Travel, shares insights into how to best leverage the boomer audience. Stephen, co-founder of FUSE Marketing and chair of the Canadian Marketing Association, is a leader in brand, CRM, digital, social and experiential marketing.