Direct marketing event 2018

Vancouver

Attend this exciting event and discover how you can start driving better results for your marketing campaigns. You’ll learn how to leverage address level data with the power of direct mail to influence customers inside their home, the place where important purchase decisions are made.

Take advantage of this opportunity to network with industry experts and key influencers! You’ll leave this inspiring session with the tools and knowledge you need to make your next campaign a success!

Welcome to Better Results – Vancouver

Date: Wednesday, September 26 , 2018
Time: 9 am to 12 pm
(Registration and breakfast begin at 8:30 am Networking lunch starts at 12 pm)
Location: Delta Hotels Burnaby Conference Centre,
4331 Dominion Street
Burnaby, B.C.
Cost: Free

Register now

Key note speakers

Generation Nation

Carol Wong

Carol Wong-Li, Mintel
Generation Nation

Everyone wants to know how to reach Canada’s 9.5 million millennials. Since Newsweek named the boomer cohort, we’ve labeled each subsequent generation – Gen X, millennial, Gen Z – as if age defines us. We assume that boomers don’t know tech and that millennials can only do digital.

Carol Wong-Li, Senior Lifestyles and Leisure Analyst from Mintel, will share findings that provide a deeper understanding of each generation and how best to market to them. Her presentation will reshape the way you think andshow that life stage, not age, defines us.

Tap Into Targeted Address Intelligence

Mary Cochrane

Mary Cochrane, Canada Post
Tap Into Targeted Address Intelligence

Learn how to leverage and tap into customers and prospects by neighbourhood, postal code or one-to-one with Canada Post’s data intelligence. Mary Cochrane, Director of Enterprise Marketing at Canada Post will share recent customer case studies, to showcase best-in-class examples of how to tap into the right audience and how you can strategically target and connect with your customers and prospects to drive better results.

Protection of customer information is paramount, and during this presentation marketers will gain an understanding of how to respectfully leverage customer data in today’s climate of privacy of information.

Featured workshops

Break through the noise – how your brand can win the holiday season through personalization

Lorraine Duclos

Lorraine Duclos
Hemlock Harling

Adrian Saunders

Adrian Saunders
Canada Post

In this breakout session, Senior Account Director Lorraine Duclos of Hemlock Harling and Smartmail Marketing expert Adrian Saunders of Canada Post use a global case study from INCITE magazine to showcase how bridging intelligence and influence leads to better results. In this workshop, work with fellow marketers and creative minds to develop an omni-channel marketing plan to address the needs of the client presented in the case study.

Generational dynamics – how decisions are really made and how to influence purchase by owning the home.

Viktoriia Isler

Viktoriia Isler
DAC Group

Brian Poetzschke

Brian Poetzschke
Canada Post

In this breakout session, Viktoriia Isler, Account Director at DAC Group partners and Canada Post’s Senior Manager of Agency Strategy, Brian Poetzschke, will use a global case study from INCITE magazine to showcase how bridging intelligence and influence leads to better results. In this workshop, work with fellow marketers and creative minds to develop an omni-channel marketing plan to address the needs of the client presented in the case study.

Agenda Vancouver

Time Details
8:30 am to 9 am Registration and breakfast
9 am to 9:20 am Welcome and opening remarks
9:20 am to 10 am Generation Nation – Carol Wong, Mintel
10 am to 10:40 am Tap into Targeted Data Intelligence – Mary Cochrane, Canada Post
10:40 am to 11 am Networking break
11 am to 11:45 am Breakouts - Case studies
11:45 am to 12 pm Closing remarks
12 pm to 1 pm Networking lunch