Director of E-commerce Integration,
Luke helps online retailers operate more effectively by integrating the right e-commerce tools and solutions. He’ll take you through the basics of e-comm operations with practical experience.
E-commerce operations basics
Acquiring customers and closing sales is only part of the e-commerce challenge. Once customers press “Buy”, the clock starts ticking for merchants, who must master the back-end operations needed to get product into the hands of customers. From order retrieval to fulfillment, shipping and returns – we break down the basics and provide merchants with the tips, tools and resources they need to master these steps and overcome growing pains.