Postal Code Targeting Overview of Changes
Details on service and price changes for Postal Code Targeting effective January 14, 2019 and other recent or upcoming changes
The details in this "Overview of Changes" is for information purposes only and should not be regarded or relied upon as legal advice or opinion. While no substantial changes other than those noted in this Overview of Changes are anticipated, we continue to review and update the Customer Guides.
- For Customers without a Canada Post Standing Offer Agreement, or
- For Customers with a Canada Post Standing Offer Agreement
2019 Postal Code Targeting Price Sheet
Qualifying customers may have access to lower prices by signing an Agreement. To obtain further details, contact the Commercial Service Network at 1 866 757 5480.
2019 Postal Code Targeting Customer Guide
The 2019 version of the Postal Code Targeting Customer Guide will be posted at canadapost.ca/notice on November 16, 2018.
Effective January 14, 2019
Minimum volume requirement for Machineable Mail will be reduced from 400 to 100 items
Trigger-based marketing is an advertising tactic that focuses on leads resulting from a customer’s previous action (website or store visit, cart abandonment, follow up to a direct mail item).
To support this marketing approach, effective January 14, 2019, the minimum volume requirement for Machineable Mail will be reduced from 400 to 100 items per mailing for Personalized Mail (including mini-catalogues), Postal Code Targeting and Publications Mail. Phantom pricing will apply when mailing less than 100 items.
Enhancements to improve the customer experience at time of mailing
To improve the customer experience and help avoid delaying or detaining the mail at the time of deposit, we will be implementing two solutions for missing paperwork:
If a sample of your item is missing at the time of deposit, the customer agrees that one sample will be removed from the mailing for Canada Post’s records and verification purposes.
Missing Order (Statement of Mailing/SOM)
To help resolve the delays caused by missing copies of the Order (Statement of Mailing / SOM) when customers deposit their mailing, we recommend that all labels for containers, monotainers and pallets include the Order (SOM) number. This solution allows our employees to reprint the SOM and accept the mailing, provided the SOM has been transmitted by the customer.
Changes and enhancements introduced in 2018
New data option offered by recognized SERP vendors to help with campaigns
To ensure your campaigns are created according to our mailing requirements, recognized SERP vendors can produce the data to be sent to your Mail Service Provider (MSP) to fulfill your mailing. A Postal Code Summary Report is also sent to you to help with your post-campaign analysis and calculation of your Return on Investment (ROI).
Visit canadapost.ca/PCTsolutions for more information on recognized SERP vendors offering this new data option.
Creative flexibility for 2D barcode placement
To give you more creative flexibility with Postal Code Targeting items, the 2D barcode can be located anywhere on the front of the mail item provided it meets all the other requirements. See the Designing module of the Postal Code Targeting Customer Guide for details at canadapost.ca/pctguides.
Redesigned Machineable Mail Advisor tool
The Machineable Mail Advisor tool helps mailers meet our machineable mail requirements (e.g. addressing, postage zone and graphic placement) to avoid unnecessary delays when depositing mail. The redesigned tool displays the information in a decision-tree format and provides self-mailer, horizontal and vertical address-oriented templates for all services and formats. Visit canadapost.ca/mmadvisor.
Contract expiry warning added to EST (Desktop, EOE, EST Online)
To avoid potential issues at time of mailing, all versions of EST now provide a warning when creating an Order that will advise the customer if one or more of the services that are part of their contract will expire soon. The message displays as One or more services on this contract will expire on YYYY/MM/DD.
Overview of changes posted October 10, 2018