Is your campaign making full use of the marketing media that offers the most creative options – one that has the capacity to engage all five senses (making a deeper footprint in the brain)?
If you think direct mail is all about the #10 white envelope, then watch this short segment of marketing expert Mark Morin at FFWD Advertising & Marketing Week 2013 as he looks at some of the world’s most creative direct mail pieces and analyzes how they so successfully engage their target audiences.
- A weight loss company makes its point through a self-mailer’s simple perforation tab.
- A high-end cookbook publisher ups orders with a mail piece printed on sheets of pasta.
- Indian newlyweds are enticed with an insurance invitation that awakens the excitement of their recent wedding.
READ ALSO: Marketing to the 5 senses.
Almost anything you can imagine can be created as a direct mail piece – whether a sound company’s vinyl record packaged in an ingeniously interactive record player, a scissors company die-cut message without a drop of ink, or a self-mailer for Giorgio Armani that includes a tiny atomizer of the fragrance.
Enjoy some award-winning campaigns that show the full creative possibilities of direct mail.