Creative campaigns that will knock your socks off

Publié le 17 juill. 2013 par dans Solutions de marketing

Is your campaign making full use of the marketing media that offers the most creative options – one that has the capacity to engage all five senses (making a deeper footprint in the brain)?

If you think direct mail is all about the #10 white envelope, then watch this short segment of marketing expert Mark Morin at FFWD Advertising & Marketing Week 2013 as he looks at some of the world’s most creative direct mail pieces and analyzes how they so successfully engage their target audiences.

  • A weight loss company makes its point through a self-mailer’s simple perforation tab.
  • A high-end cookbook publisher ups orders with a mail piece printed on sheets of pasta.
  • Indian newlyweds are enticed with an insurance invitation that awakens the excitement of their recent wedding.

READ ALSO: Marketing to the 5 senses.

Almost anything you can imagine can be created as a direct mail piece – whether a sound company’s vinyl record packaged in an ingeniously interactive record player, a scissors company die-cut message without a drop of ink, or a self-mailer for Giorgio Armani that includes a tiny atomizer of the fragrance.

Enjoy some award-winning campaigns that show the full creative possibilities of direct mail.


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